{"id":7295,"date":"2023-10-02T12:54:36","date_gmt":"2023-10-02T03:54:36","guid":{"rendered":"https:\/\/keywordfinder.jp\/blog\/?p=7295"},"modified":"2025-09-16T14:40:25","modified_gmt":"2025-09-16T05:40:25","slug":"kgi-kpi","status":"publish","type":"post","link":"https:\/\/keywordfinder.jp\/blog\/kgi-kpi\/","title":{"rendered":"KGI\u3068KPI\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u91cd\u8981\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u306b<a href=\"https:\/\/keywordfinder.jp\/blog\/web-marketing\/\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u884c\u3046\u969b\u3001\u300c<strong>KGI\u3068KPI<\/strong>\u300d\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u76ee\u6a19\u8a2d\u5b9a\u30fb\u63a8\u79fb\u3092\u7ba1\u7406\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u3053\u306e\u201cKGI\u3068KPI\u201d\u3068\u306f\u3001\u7c21\u5358\u306b\u8aac\u660e\u3059\u308b\u3068<font color=\"#f00\">\u6700\u7d42\u76ee\u6a19\u3068\u305d\u308c\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6570\u5024<\/font>\u306a\u3069\u3092\u610f\u5473\u3057\u307e\u3059\u3002<br \/>\n\u88dc\u8db3\u3059\u308b\u3068\u3001KGI\uff08Key Goal Indicator\uff09\u306f\u300c\u6700\u7d42\u7684\u306b\u9054\u6210\u3057\u305f\u3044\u30b4\u30fc\u30eb\u3084\u76ee\u6a19\u300d\u3092\u6570\u5024\u3067\u8868\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001KPI\uff08Key Performance Indicator\uff09\u306f\u300c\u305d\u306e\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306b\u9014\u4e2d\u3067\u9054\u6210\u3059\u3079\u304d\u5177\u4f53\u7684\u306a\u6307\u6a19\u3084\u76ee\u6a19\u5024\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>KGI\u304c\u6700\u3082\u91cd\u8981\u306a\u6570\u5024\u30fb\u76ee\u6a19\u3068\u306a\u308b\u30b4\u30fc\u30eb\u5730\u70b9\u3060\u3068\u3059\u308c\u3070\u3001KPI\u306f\u305d\u306e\u30b4\u30fc\u30eb\u306b\u5411\u304b\u3044\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u9053\u3057\u308b\u3079\u3068\u306a\u308b\u4e2d\u9593\u76ee\u6a19\u3068\u3044\u3046\u5fc5\u8981\u306a\u6570\u5024\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300c1\u5e74\u9593\u3067\u65b0\u898f\u4f1a\u54e1\u30921,000\u4eba\u5897\u3084\u3059\u300d\u3068\u3044\u3046KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u305f\u3081\u306b\u300c\u6bce\u6708\u306e\u4f1a\u54e1\u767b\u9332\u6570\u300d\u3084\u300c\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u8005\u6570\u300d\u306a\u3069\u3092\u4e2d\u9593\u6307\u6a19\u3068\u3057\u3066KPI\u8a2d\u5b9a\u3057\u307e\u3059\u3002KPI\u3092\u6bce\u6708\u30c1\u30a7\u30c3\u30af\u3057\u3001\u76ee\u6a19\u306b\u5c4a\u3044\u3066\u3044\u306a\u3051\u308c\u3070\u96c6\u5ba2\u65bd\u7b56\u3084\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u306e\u6539\u5584\u306a\u3069\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u3092\u884c\u3044\u3001KGI\u306e\u9054\u6210\u306b\u8fd1\u3065\u3051\u3066\u3044\u304f\u3068\u3044\u3063\u305f\u6d41\u308c\u3067\u3059\u3002<\/p>\n<p>Web\u30b5\u30a4\u30c8\u3092\u7ba1\u7406\u30fb\u904b\u55b6\u3059\u308b\u306b\u306f\u306a\u3093\u3089\u304b\u306e\u76ee\u6a19\u304c\u3042\u308b\u304b\u3068\u601d\u308f\u308c\u307e\u3059\u304c\u3001\u3053\u306e\u201cKGI\u3068KPI\u201d\u306e\u8003\u3048\u65b9\u3068\u3057\u3066\u306f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\uff1f\u4eee\u8aac\u3092\u7acb\u3066\u305f\u4e0a\u3067\u69d8\u3005\u306a\u65bd\u7b56\u3092\u8003\u3048\u3001\u305d\u306e\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3092\u65e5\u3005\u30c1\u30a7\u30c3\u30af\u3057\u306a\u304c\u3089\u6700\u7d42\u76ee\u6a19\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u3092\u628a\u63e1\u3059\u308b\u969b\u306b\u4fbf\u5229\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\u96c6\u5ba2\u3059\u308b\u3079\u304d\u306a\u306e\u304b\uff1f\u305f\u3060\u3057\u3001\u96c6\u5ba2\u306b\u3082\u69d8\u3005\u306a\u6d41\u5165\u7d4c\u8def\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u306a\u3069\u304c\u3042\u308b\u3088\u3046\u306bKGI\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3069\u306e\u6570\u5024\u3092KPI\u3068\u3057\u3066\u898b\u3066\u3044\u304f\u306e\u304b\uff1f\u305d\u308c\u306b\u5bfe\u3057\u3066\u3069\u3046\u3044\u3063\u305f\u65bd\u7b56\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u306e\u304b\uff1f\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u3042\u308b\u7a0b\u5ea6\u306e\u671f\u9593\u5185\u3067\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u201cKGI\u3068KPI\u201d\u306f\u3001\u306a\u3093\u3089\u304b\u306e\u76ee\u6a19\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306e\u8fd1\u9053\u3068\u3082\u8a00\u3048\u308b\u9053\u6a19\u306b\u306a\u308b\u3079\u304d\u6570\u5024\u3067\u3001\u4eee\u8aac\u304c\u9593\u9055\u3063\u3066\u3044\u308c\u3070\u8ecc\u9053\u4fee\u6b63\u3059\u308b\u3053\u3068\u3082\u8003\u616e\u3059\u308b\u3079\u304d\u3067\u3059\u3002\u3042\u308b\u7a0b\u5ea6\u5b9a\u3081\u305f\u671f\u9593\u5185\u305a\u3063\u3068\u7d9a\u3051\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u306f\u3001\u4eca\u56de\u306f\u76ee\u6a19\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8003\u3048\u65b9\u3068\u3057\u3066\u201cKGI\u3068KPI\u201d\u306b\u3064\u3044\u3066\u610f\u5473\u3084\u8a2d\u5b9a\u65b9\u6cd5\u306a\u3069\u3092\u8a73\u3057\u304f\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<!--h4--><img data-layzr=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/uploads\/2019\/09\/kgi-kpi_main.jpg\" alt=\"KGI\u3068KPI\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u91cd\u8981\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\" class=\"attachment-icatch768 size-icatch768 wp-post-image\"><div id=\"rtoc-mokuji-wrapper\" class=\"rtoc-mokuji-content frame2 preset1 animation-fade rtoc_open default\" data-id=\"7295\" data-theme=\"THE THOR CHILD\">\n\t\t\t<div id=\"rtoc-mokuji-title\" class=\" rtoc_left\">\n\t\t\t<button class=\"rtoc_open_close rtoc_open\"><\/button>\n\t\t\t<span>\u76ee\u6b21<\/span>\n\t\t\t<\/div><ol class=\"rtoc-mokuji decimal_ol level-1\"><li class=\"rtoc-item\"><a href=\"#rtoc-1\">KGI\u3068KPI\u3068\u306f\uff1f<\/a><ul class=\"rtoc-mokuji mokuji_ul level-2\"><li class=\"rtoc-item\"><a href=\"#rtoc-2\">KGI\u306b\u3064\u3044\u3066<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-3\">KPI\u306b\u3064\u3044\u3066<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-4\">KPI\u3068\u3057\u3066\u306eSEO\u65bd\u7b56<\/a><ul class=\"rtoc-mokuji mokuji_none level-3\"><li class=\"rtoc-item\"><a href=\"#rtoc-5\">KGI\u3092\u5143\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304f<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-6\">\u5834\u5408\u306b\u3088\u3063\u3066\u306fKPI\u306e\u7d30\u5206\u5316\u3082\u5fc5\u8981<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-7\">KPI\u306f\u9014\u4e2d\u3067\u5909\u66f4\u3057\u3066\u3082\u826f\u3044<\/a><\/li><\/ul><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-8\">KGI\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066<\/a><ul class=\"rtoc-mokuji mokuji_none level-3\"><li class=\"rtoc-item\"><a href=\"#rtoc-9\">\u7d4c\u904e\u30fb\u63a8\u79fb\u3092\u9010\u4e00\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/a><\/li><\/ul><\/li><\/ul><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-10\">\u307e\u3068\u3081<\/a><\/li><\/ol><\/div><h2 id=\"rtoc-1\" >KGI\u3068KPI\u3068\u306f\uff1f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/uploads\/2019\/09\/kgi-kpi_main01.jpg\" alt=\"KGI\u3068KPI\u3068\u306f\" width=\"740\" height=\"400\" class=\"aligncenter size-full wp-image-7338\" \/><\/p>\n<p>\u307e\u305a\u201cKGI\u3068KPI\u201d\u3068\u306f\u3001\u4e0a\u8a18\u3067\u3082\u3054\u8aac\u660e\u3057\u305f\u901a\u308a<span class=\"line\">\u6700\u7d42\u76ee\u6a19\u5024\u3068\u305d\u308c\u306b\u5bfe\u3057\u3066\u4f55\u3092\u4f38\u3070\u305b\u3070\u9054\u6210\u3067\u304d\u308b\u306e\u304b\uff1f<\/span>\u3068\u3044\u3063\u305f\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308b\u6570\u5024\u3092\u610f\u5473\u3057\u3001<font color=\"#f00\">\u30b5\u30a4\u30c8\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8003\u3048\u65b9<\/font>\u3068\u3057\u3066\u591a\u304f\u306e\u4f01\u696d\u304c\u534a\u671f\u30fb\u5e74\u5ea6\u306a\u3069\u9577\u671f\u7684\u306a\u671f\u9593\u306e\u4e2d\u3067\u76ee\u6a19\u3092\u6c7a\u3081\u3001\u305d\u308c\u306b\u5bfe\u3057\u3066\u6570\u591a\u304f\u306e\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n<small>\u203b\u6c7a\u3057\u3066KPI\u306f\u3072\u3068\u3064\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/small><\/p>\n<p>\u7279\u306b\u6700\u8fd1\u3067\u306f\u3001\u5358\u7d14\u306b\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u51fa\u7a3f\u3057\u3066\u3082\u5341\u5206\u306a<a href=\"\/blog\/roas\/\">ROAS<\/a>\u3092\u51fa\u3059\u3053\u3068\u81ea\u4f53\u96e3\u3057\u304f\u3001\u3053\u306e\u5834\u5408\u3060\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u5e83\u544a\u306e\u6587\u8a00\u306a\u3069\u8a73\u7d30\u306b\u30c6\u30b9\u30c8\u3059\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u3082\u305d\u3082\u73fe\u5728\u306f\u5145\u5b9f\u3057\u305f\u201c\u30e2\u30ce\u201d\u3084\u4fbf\u5229\u306a\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3067\u6ea2\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u65b9\u304cSEO\u306b\u3088\u308b\u81ea\u7136\u691c\u7d22\u306e\u5bfe\u7b56\u3092\u884c\u3044\u3001\u5185\u90e8\u5c0e\u7dda\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3057\u3066\u3044\u304f\u3068\u3044\u3063\u305f\u6226\u7565\u3092\u8ef8\u306bSNS\u3084\u5e83\u544a\u51fa\u7a3f\u306a\u3069\u8907\u5408\u7684\u306a\u96c6\u5ba2\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3068\u3044\u3046\u306e\u3082\u3001\u30b9\u30de\u30db\u306e\u666e\u53ca\u3084\u5404\u7a2e\u30a2\u30d7\u30ea\u306e\u5b58\u5728\u306b\u3088\u3063\u3066\u305d\u3082\u305d\u3082\u306e\u201c\u691c\u7d22\u201d\u306e\u3042\u308a\u65b9\u305d\u306e\u3082\u306e\u306b\u5909\u5316\u304c\u3082\u305f\u3089\u3055\u308c\u3001\u6f5c\u5728\u5c64\u304b\u3089\u9855\u5728\u5c64\u307e\u3067\u3042\u3089\u3086\u308b\u5fc3\u7406\u72b6\u614b\u30fb\u884c\u52d5\u72b6\u614b\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u30b5\u30a4\u30c8\u3068\u3057\u3066\u306e\u52b9\u679c\u30fb\u58f2\u4e0a\u3092\u4f38\u3070\u3057\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u5fc5\u8981\u3068\u306a\u308a\u3001Web\u306e\u57fa\u672c\u306f\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u306b\u3088\u308b\u5f79\u7acb\u3064\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4eca\u5f8c\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u304f\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3064\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u884c\u52d5\u3082\u8907\u96d1\u5316\u3092\u6975\u3081\u3066\u304a\u308a\u3001\u5358\u7d14\u306b\u96c6\u5ba2\u6570\u3060\u3051\u3092\u8ffd\u3063\u3066\u3082KGI\u304c\u306a\u304b\u306a\u304b\u9054\u6210\u3057\u306a\u3044\u3068\u3044\u3063\u305f\u3053\u3068\u306b\u3082\u306a\u308a\u304b\u306d\u306a\u3044\u4e8b\u304b\u3089\u3001\u3069\u306e\u6570\u5024\u3092KPI\u3068\u3057\u3066\u5b9a\u3081\u308b\u306e\u304b\uff1f\u3055\u3089\u306b\u305d\u306e\u6570\u5024\u3092\u4f38\u3070\u3059\u305f\u3081\u306eKPI\u306f\u306a\u3044\u304b\uff1f\u3068\u3044\u3063\u305f\u6226\u7565\u7684\u304b\u3064\u78ba\u5b9f\u306bKGI\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"memo_type01\">\n\u201c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u300c<a href=\"https:\/\/keywordfinder.jp\/blog\/marketing\/contentmarketing\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u6f5c\u5728\u5c64\u306e\u884c\u52d5\u72b6\u614b\u3092\u628a\u63e1\u3057\u305f\u6226\u7565\u7684\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<h3 id=\"rtoc-2\" >KGI\u306b\u3064\u3044\u3066<\/h3>\n<p>\u201cKGI\uff08Key Goal Indicator\uff09\u201d\u3068\u306f<span class=\"line\">\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19<\/span>\u3068\u3082\u547c\u3070\u308c\u3001\u8981\u306f\u30b5\u30a4\u30c8\u306e\u30b4\u30fc\u30eb\uff08\u76ee\u6a19\uff09\u3068\u306a\u308b\u6700\u7d42\u7684\u6570\u5024\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u5546\u54c1\u306e\u8cfc\u5165\u3092\u306f\u3058\u3081\u3001\u30e1\u30eb\u30de\u30ac\u767b\u9332\u6570\u3084\u4f1a\u54e1\u767b\u9332\u6570\u3001\u3055\u3089\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u306e\u6570\u306a\u3069\u69d8\u3005\u306a<a href=\"https:\/\/keywordfinder.jp\/blog\/marketing\/conversion\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/a>\u3092\u3001\u73fe\u72b6\u3088\u308a\u3082\u9ad8\u3044\u6570\u5024\u3092KGI\u3068\u3057\u3066\u5b9a\u3081\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e0a\u8a18\u3067\u3082\u3054\u8aac\u660e\u3057\u305f\u901a\u308a\u3001\u6700\u8fd1\u306fWeb\u4e0a\u3084\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u306a\u3069\u3067\u5341\u5206\u904e\u304e\u308b\u60c5\u5831\u304c\u98fd\u548c\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u305d\u3093\u306a\u4e2d\u3067\u3082\u5f79\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u9b45\u529b\u7684\u306a\u898b\u305b\u65b9\u3001\u30b5\u30a4\u30c8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u300c\u500b\u6027\u300d\u3092\u58f2\u308a\u3068\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u69cb\u7bc9\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u9593\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u306b\u91cd\u307f\u3092\u7f6e\u304f\u3053\u3068\u306b\u3088\u3063\u3066\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306b\u3082\u306a\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3064\u307e\u308a\u30bb\u30fc\u30eb\u30b9\u611f\u306e\u5f37\u3044\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3084\u30da\u30fc\u30b8\u4f5c\u308a\u3067\u306f\u4e00\u6c17\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u308c\u3066\u3044\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8fba\u308a\u306b\u95a2\u3057\u3066\u306f\u3001\u306a\u305c\u201c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u201d\u304c\u6d41\u884c\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6301\u3064\u672c\u6765\u306e\u610f\u5473\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u6700\u7d42\u76ee\u6a19\u306fKGI\u3067\u3059\u3002KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u3072\u3068\u3064\u306e\u4f8b\u3068\u3057\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u4ed6\u306e\u65b9\u6cd5\u3082\u5341\u5206\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u5185\u306e\u4f55\u3092\u6539\u5584\u307e\u305f\u306f\u4f38\u3070\u305b\u3070\u52b9\u679c\u7684\u306a\u306e\u304b\uff1f\u3088\u304f\u8003\u616e\u3057\u305f\u4e0a\u3067\u3044\u304f\u3064\u3082\u4eee\u8aac\u7acb\u3066\u3066KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"memo_type01\">\n\u201c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u201d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u306e\u300c<a href=\"https:\/\/keywordfinder.jp\/blog\/marketing\/owned-media\/\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u57fa\u790e\u77e5\u8b58<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<h3 id=\"rtoc-3\" >KPI\u306b\u3064\u3044\u3066<\/h3>\n<p>\u7d9a\u3044\u3066\u3053\u306e\u201cKPI\uff08Key Performance Indicator\uff09\u201d\u3068\u306f\u3001<span class=\"line\">\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/span>\u3068\u3082\u547c\u3070\u308c\u3001KGI\u3068\u3068\u3082\u306b\u91cd\u8981\u306a\u6570\u5024\u3092\u610f\u5473\u3059\u308b\u308f\u3051\u3067\u3059\u304c\u3001KPI\u306e\u5834\u5408\u306fKGI\u306b\u8a2d\u5b9a\u3057\u305f\u6570\u5024\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4eee\u8aac\u7acb\u3066\u305f\u5185\u5bb9\u3084\u63a8\u79fb\u3092\u65e5\u3005\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3082\u306e\u3067\u3001\u3053\u306e\u6570\u5024\u304c\u6539\u5584\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u78ba\u5b9f\u306bKGI\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\u3069\u3046\u304b\uff1f\u4eee\u8aac\u7acb\u3066\u305f\u6570\u5024\u3068\u306e\u76f8\u95a2\u95a2\u4fc2\u306f\u3042\u308b\u306e\u304b\uff1f\u3068\u3044\u3063\u305f\u78ba\u8a8d\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<blockquote cite=\"https:\/\/ja.wikipedia.org\/wiki\/%E9%87%8D%E8%A6%81%E6%A5%AD%E7%B8%BE%E8%A9%95%E4%BE%A1%E6%8C%87%E6%A8%99\"><p>\n\u7d44\u7e54\u306e\u76ee\u6a19\u9054\u6210\u306e\u5ea6\u5408\u3044\u3092\u5b9a\u7fa9\u3059\u308b\u88dc\u52a9\u3068\u306a\u308b\u8a08\u91cf\u57fa\u6e96\u7fa4\u3067\u3042\u308b<\/p>\n<footer>\u5f15\u7528\u5143\uff1a<cite><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E9%87%8D%E8%A6%81%E6%A5%AD%E7%B8%BE%E8%A9%95%E4%BE%A1%E6%8C%87%E6%A8%99\" target=\"_blank\" rel=\"noopener noreferrer\">\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19 &#8211; Wikipedia<\/a><\/cite><\/footer>\n<\/blockquote>\n<p>\u305d\u306e\u305f\u3081\u3001\u4f8b\u3048\u3070\u5358\u7d14\u306b\u58f2\u4e0a\u3092KGI\u3068\u3057\u3066\u76ee\u6a19\u5024\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u306b\u306f\u4f8b\u3048\u3070\u2026<\/p>\n<ul>\n<li>\u96c6\u5ba2\u306b\u6ce8\u529b\u3059\u308b\uff08\u5177\u4f53\u7684\u306b\u4f55\u500d\u306b\u3059\u308b\u306a\u3069\uff09<\/li>\n<li>\u3069\u3046\u3044\u3063\u305f\u5c64\u3092\u96c6\u5ba2\u3059\u308b\u306e\u304b\uff1f\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u5e83\u544a\u914d\u4fe1\u306b\u3088\u308b\u96c6\u5ba2\uff09<\/li>\n<li>\u30bb\u30fc\u30eb\u3092\u884c\u3046\uff08\u5e74\u4ee3\u5225\u306b\u3057\u3066\u5ba2\u5358\u4fa1\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u4eca\u5f8c\u306b\u7e4b\u3052\u308b\uff09\uff08<\/li>\n<li>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u30fb\u5e83\u544a\u3092\u51fa\u3059<\/li>\n<\/ul>\n<p>\u3068\u3044\u3063\u305fKPI\u3092\u6570\u5024\u5316\u3057\u3066\u65e5\u3005\u58f2\u4e0a\u3068\u9023\u52d5\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u305d\u3057\u3066\u305d\u306e\u65bd\u7b56\u304c\u6b63\u3057\u304b\u3063\u305f\u306e\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3057\u3066\u3001\u76f8\u95a2\u304c\u3042\u308c\u3070\u6ce8\u529b\u3059\u308b\u3079\u304d\u3067\u3059\u3057\u3001\u5168\u304f\u52b9\u679c\u304c\u306a\u3044\u3068\u5224\u65ad\u3059\u308b\u306a\u3089\u5225\u306e\u8996\u70b9\u304b\u3089\u306eKPI\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bKPI\u3068\u306f\u3001\u6700\u7d42\u76ee\u6a19\u3078\u7740\u5b9f\u306b\u8fd1\u3065\u3051\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3082\u306e\u3067\u3001\u5148\u307b\u3069\u3082\u3054\u8aac\u660e\u3057\u305f\u901a\u308a\u5834\u5408\u306b\u3088\u3063\u3066\u306fKPI\u306e\u305f\u3081\u306eKPI\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"rtoc-4\" >KPI\u3068\u3057\u3066\u306eSEO\u65bd\u7b56<\/h3>\n<p><a href=\"\/blog\/seo-taisaku\/\">SEO<\/a>\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306f\u3001KPI\u3068\u3057\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u65bd\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002SEO\u3092KPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u5834\u5408\u3001\u5358\u306b\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3060\u3051\u3067\u306a\u304f\u3001\u6700\u7d42\u7684\u306aKGI\uff08\u58f2\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\uff09\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3059\u308b\u304b\u3092\u610f\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u304cSEO\u306eKPI\u3068\u3057\u3066\u3088\u304f\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7279\u5b9a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\uff08\u4f8b\uff1a\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u306710\u4f4d\u4ee5\u5185\u3092\u76ee\u6307\u3059\uff09<\/li>\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u6570\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li>\n<li>\u691c\u7d22\u6d41\u5165\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/li>\n<li>\u30da\u30fc\u30b8\u3054\u3068\u306e\u76f4\u5e30\u7387\u3084\u6ede\u5728\u6642\u9593<\/li>\n<li>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u308b\u30da\u30fc\u30b8\u6570\u3084\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u516c\u958b\u6570<\/li>\n<li>\u30b5\u30a4\u30c8\u5168\u4f53\u3084\u7279\u5b9a\u30da\u30fc\u30b8\u306ePV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u6570<\/li>\n<li>\u516c\u958b\u6e08\u307f\u8a18\u4e8b\u6570\u3084\u65b0\u898f\u8a18\u4e8b\u306e\u8ffd\u52a0\u6570<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3001\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001SEO\u65bd\u7b56\u304cKGI\u9054\u6210\u306b\u5411\u3051\u3066\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u3082\u3057KPI\u306e\u6570\u5024\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3084\u5185\u90e8\u30ea\u30f3\u30af\u69cb\u9020\u3001\u5916\u90e8\u30ea\u30f3\u30af\u7372\u5f97\u65bd\u7b56\u306a\u3069\u3001SEO\u306e\u5404\u8981\u7d20\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001SEO\u306e\u52b9\u679c\u306f\u77ed\u671f\u9593\u3067\u73fe\u308c\u306b\u304f\u3044\u305f\u3081\u3001\u4e00\u5b9a\u671f\u9593\u3054\u3068\u306bKPI\u306e\u63a8\u79fb\u3092\u78ba\u8a8d\u3057\u3001\u4e2d\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u6539\u5584\u3092\u7d9a\u3051\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 id=\"rtoc-5\" >KGI\u3092\u5143\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304f<\/h4>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u5f53\u7136KPI\u306fKGI\u3092\u5143\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<br \/>\n\u6700\u7d42\u7684\u306a\u76ee\u6a19\u3092\u307e\u305a\u306f\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u4f55\u304c\u5fc5\u8981\u304b\uff1f\u3068\u3044\u3063\u305f\u5185\u5bb9\u3092\u4eca\u307e\u3067\u306e\u30c7\u30fc\u30bf\u306a\u3069\u3092\u5143\u306b\u3088\u304f\u8003\u3048\u3066\u4eee\u8aac\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002\uff08\u3069\u3061\u3089\u3082\u201cIndicator\u201d\u3068\u3044\u3046\u3060\u3051\u3042\u3063\u3066\u6307\u6a19\u3068\u306a\u308b\u6570\u5024\u306a\u3069\u3092\u8003\u616e\u3057\u307e\u3059\u3002\uff09<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3044\u304f\u3089SEO\u65bd\u7b56\u304c\u6210\u529f\u3057KPI\u3068\u3057\u3066\u306e\u96c6\u5ba2\u6570\u3092\u5897\u3084\u3057\u3066\u3082KGI\u306b\u52b9\u679c\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3067\u3082\u306a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306e\u5185\u5bb9\u3067\u3082\u306a\u304f\u3001\u305d\u308c\u306f\u8a18\u4e8b\u8aad\u4e86\u5f8c\u306b\u4f55\u3092\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u306e\u304b\u304c\u660e\u78ba\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5185\u306e\u5c0e\u7dda\u3092\u898b\u76f4\u3057\u3001PV\u6570\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u3068\u3044\u3063\u305f\u30ad\u30e9\u30fc\u30da\u30fc\u30b8\u3078\u81ea\u7136\u306a\u8a98\u5c0e\u3092\u884c\u3046\u3053\u3068\uff08\u3053\u306e\u5834\u5408\u9077\u79fb\u3057\u305f\u6570\uff09\u306b\u3088\u3063\u3066\u5c11\u3057\u305a\u3064\u52b9\u679c\u304c\u73fe\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u3072\u3068\u3064\u306e\u4f8b\u3067\u3059\u304c\u3001\u96c6\u5ba2\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u5f53\u7136\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u30da\u30fc\u30b8\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306b\u3082\u9055\u3044\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u305d\u3082\u305d\u3082\u30bb\u30fc\u30eb\u30b9\u611f\u306e\u5f37\u3044\u96c6\u5ba2\u30da\u30fc\u30b8\u3068\u3044\u3046\u30da\u30fc\u30b8\u81ea\u4f53SEO\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u3001\u30b5\u30a4\u30c8\u5185\u3067\u3046\u307e\u304f\u8a98\u5c0e\u3055\u305b\u308b\u3001\u3082\u3057\u304f\u306f\u305d\u3046\u3044\u3063\u305f\u30da\u30fc\u30b8\u3092\u5468\u8fba\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u56fa\u3081\u3066\u4e0a\u4f4d\u3092\u72d9\u3046\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3068\u3044\u3063\u305f\u5de5\u592b\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u5358\u7d14\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u5358\u4fa1\u3092\u4e0a\u3052\u3066\u3057\u307e\u3046\u3068\u3001\u4eca\u5ea6\u306f\u58f2\u4e0a\u500b\u6570\u305d\u306e\u3082\u306e\u304c\u6e1b\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u3044\u3063\u305f\u54c1\u63c3\u3048\u306a\u3069\u3082\u5fc5\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<br \/>\n<small>\u203b\u3053\u3046\u3044\u3063\u305f\u5834\u5408\u306f\u53cd\u5fdc\u3092\u898b\u308b\u305f\u3081\u306b\u30c6\u30b9\u30c8\u7684\u306b\u671f\u9593\u9650\u5b9a\u3067\u8a66\u3057\u3066\u307f\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/small><\/p>\n<div class=\"memo_type01\">\n\u201c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u201d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u306e\u300c<a href=\"https:\/\/keywordfinder.jp\/blog\/seo\/landing-page\/\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u52b9\u7387\u3088\u304f\u6d3b\u7528\u3059\u308b\u91cd\u8981\u306a\u8003\u3048\u65b9<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<h4 id=\"rtoc-6\" >\u5834\u5408\u306b\u3088\u3063\u3066\u306fKPI\u306e\u7d30\u5206\u5316\u3082\u5fc5\u8981<\/h4>\n<p>\u307e\u305f\u3001\u4e0a\u8a18\u3067\u3082\u3054\u8aac\u660e\u3057\u305f\u901a\u308aKPI\u8a2d\u5b9a\u3057\u305f\u6570\u5024\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u3067\u3042\u308c\u3070\u3055\u3089\u306bKPI\u3092\u7d30\u5206\u5316\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u30b1\u30fc\u30b9\u3082\u5341\u5206\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u305f\u3089\u3069\u3046\u304b\uff1f\u3068\u3044\u3046\u4eee\u8aac\u304b\u3089\u3001\u58f2\u4e0a\u3092KGI\u3068\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092KPI\u3068\u3059\u308b\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u4eca\u73fe\u5728\u8ca2\u732e\u3057\u3066\u3044\u308bCV\u3057\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9806\u4f4d\u3092\u3055\u3089\u306a\u308bKPI\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u4f55\u4f4d\u3067\u3069\u308c\u304f\u3089\u3044\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u306e\u96c6\u5ba2\u304c\u3042\u308c\u3070\u8a2d\u5b9a\u3057\u305fKPI\uff08\u3053\u306e\u5834\u5408\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\uff1f\u3068\u7d30\u5206\u5316\u3057\u3066\u78ba\u5b9f\u306bKGI\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306e\u9053\u7b4b\u3092\u4f5c\u3063\u3066\u3044\u304f\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u306b\u3082\u8cfc\u5165\u30e6\u30fc\u30b6\u30fc\u306b\u8fd1\u3044\u5c64\u3092\u96c6\u3081\u308b\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u306f\u30e1\u30eb\u30de\u30ac\u767b\u9332\u8005\u6570\u3092KPI\u3068\u3057\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u8fba\u308a\u306f\u305d\u308c\u305e\u308c\u306e\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u304c\u6301\u3064\u7279\u6027\u306a\u3069\u3082\u8003\u616e\u3057\u305f\u4e0a\u3067\u6c7a\u5b9a\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066KPI\u306f\u5c11\u306a\u3059\u304e\u305a\u30fb\u591a\u3059\u304e\u305a\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u3044\u304f\u3064\u304b\u306eKPI\u3092\u540c\u6642\u306b\u8d70\u3089\u305b\u3066KGI\u3078\u306e\u76f8\u95a2\u3084\u63a8\u79fb\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3042\u307e\u308a\u306b\u3082KPI\u3092\u591a\u304f\u8a2d\u5b9a\u3057\u3059\u304e\u308b\u3068\u628a\u63e1\u3057\u306b\u304f\u304f\u3082\u306a\u308a\u307e\u3059\u3057\u3001\u69d8\u3005\u306a\u8981\u56e0\u304c\u8907\u96d1\u306b\u7d61\u3080\u3053\u3068\u306b\u3088\u3063\u3066\u6210\u679c\u3092\u6b63\u3057\u304f\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3042\u308b\u7a0b\u5ea6\u671f\u9593\u3092\u8a2d\u3051\u305f\u4e0a\u3067KPI\u306b\u7acb\u3066\u305f\u4eee\u8aac\u306e\u826f\u3057\u60aa\u3057\u3092\u5224\u65ad\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4 id=\"rtoc-7\" >KPI\u306f\u9014\u4e2d\u3067\u5909\u66f4\u3057\u3066\u3082\u826f\u3044<\/h4>\n<p>KPI\u306f\u3001KGI\u306b\u8a2d\u5b9a\u3057\u305f\u6570\u5024\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4eee\u8aac\u7acb\u3066\u305f\u3082\u306e\u3067\u3059\u3002<br \/>\n\u305d\u306e\u305f\u3081\u3001\u305d\u306e\u4eee\u8aac\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u30fb\u52b9\u679c\u304c\u306a\u3044\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u306f\u3069\u3093\u3069\u3093\u5909\u66f4\u3057\u3066\u307f\u308b\u306e\u3082\u5fc5\u8981\u3067\u3001KGI\u9054\u6210\u306e\u305f\u3081\u306eKPI\u3092\u63a2\u3059\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u3082\u8272\u3005\u3068\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082\u76ee\u6a19\u3068\u306f\u3001\u95c7\u96f2\u306b\u5bfe\u7b56\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u6271\u3046\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u672c\u6765\u6301\u3064\u4fbf\u5229\u3055\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u3046\u307e\u304f\u8a34\u6c42\u3057\u3001\u4f55\u3092\u5897\u3084\u305b\u3070\u30b9\u30e0\u30fc\u30ba\u306b\u6210\u679c\u3068\u3057\u3066\u73fe\u308c\u308b\u306e\u304b\uff1f\u3053\u308c\u306fWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u6765\u306e\u610f\u5473\u3068\u540c\u3058\u304f\u3001KGI\u3068KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001<span class=\"line\">\u201c\u30e2\u30ce\u201d\u3092\u58f2\u308a\u3084\u3059\u3044\u72b6\u614b\u3078\u6539\u5584\u3059\u308b\u884c\u52d5<\/span>\u3068\u3082\u8a00\u3048\u3001\u305d\u306e\u305f\u3081\u306b\u306fKPI\u306e\u8ecc\u9053\u4fee\u6b63\u3082\u5fc5\u8981\u3068\u306a\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u308b\u3068\u4ee5\u4e0b\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u96c6\u5ba2<\/li>\n<li>\u8a98\u5c0e<\/li>\n<li>\u518d\u8a2a\u554f<\/li>\n<\/ul>\n<p>\u3053\u308c\u3092\u30d2\u30f3\u30c8\u306b\u4f8b\u3048\u3070\u96c6\u5ba2\u306b\u6ce8\u529b\u3059\u308b\u306e\u306a\u3089\u3001\u3069\u3046\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u5c64\u3084\u6d41\u5165\u7d4c\u8def\u304b\u3089\u96c6\u5ba2\u3092\u5897\u3084\u3059\u306e\u304b\uff1fKPI\u3092\u8003\u3048\u3066\u307f\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u5358\u7d14\u306b\u96c6\u5ba2\u3068\u3044\u3063\u3066\u3082\u3001SEO\u306e\u81ea\u7136\u691c\u7d22\u3084SNS\u3001\u3055\u3089\u306b\u5e83\u544a\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u3001\u305d\u308c\u305e\u308c\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5e83\u544a\u306e\u5185\u5bb9\u3092\u8003\u3048\u308b\u3068\u7121\u6570\u306b\u96c6\u5ba2\u624b\u6bb5\u306f\u8003\u3048\u3089\u308c\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3088\u304fSEO\u81ea\u7136\u691c\u7d22\u3067\u306f\u306a\u304f\u3001\u5e83\u544a\u3067ROAS200%\u4ee5\u4e0a\u3068\u3044\u3063\u305f\u304b\u306a\u308a\u306e\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u65b9\u3067\u3082\u5e83\u544a\u30d1\u30bf\u30fc\u30f3\u3092\u6570\u767e\u30c6\u30b9\u30c8\u3057\u3066\u3044\u308b\u3068\u3082\u805e\u304d\u307e\u3059\u306e\u3067\u3001\u5e83\u544a\u8cbb\u306f\u3082\u3061\u308d\u3093\u5358\u7d14\u306b\u30a2\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u697d\u3068\u3044\u3046\u308f\u3051\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n<small>\u203b\u3053\u306e\u5834\u5408ROAS\u305d\u306e\u3082\u306e\u3092KPI\u306b\u3059\u308b\u3068\u3044\u3046\u8003\u3048\u3082\u3042\u308a\u304b\u3068\u601d\u3044\u307e\u3059\u306e\u3067\u3001\u3069\u3093\u3069\u3093\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/small><\/p>\n<div class=\"memo_type01\">\n\u201cWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u201d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u306e\u300c<a href=\"https:\/\/keywordfinder.jp\/blog\/marketing\/web-marketing\/\">Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eSEO\u3068\u306f\uff1f\u91cd\u8981\u306a\u7406\u7531\u3068\u5bfe\u7b56\u3092\u89e3\u8aac\uff01<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<div class=\"memo_type01\">\n\u3053\u3053\u3067\u306e\u91cd\u8981\u306a\u201c\u96c6\u5ba2\u201d\u3068\u3057\u3066\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u306e\u300c<a href=\"https:\/\/keywordfinder.jp\/blog\/seo\/attract-customers\/\">SEO\u96c6\u5ba2\u3068\u306f\uff1f\u7406\u89e3\u3057\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u70b9\u3068\u65b9\u6cd5\u306b\u3064\u3044\u3066<\/a>\u300d\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\n<\/div>\n<h3 id=\"rtoc-8\" 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class=\"line\">\u76ee\u6a19\u3092\u9054\u6210\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u3053\u3068<\/span>\u3092\u6c7a\u3081\u3066\u3001\u305d\u308c\u306b\u5411\u3051\u3066\u5bfe\u7b56\u3092\u884c\u3046\u3060\u3051\u306e\u8a71\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001KGI\u3088\u308a\u3082KPI\u3092\u5b9a\u3081\u308b\u65b9\u304c\u5927\u5207\u3068\u8a00\u3048\u3001\u58f2\u4e0a\u3092\u4f8b\u3068\u3059\u308b\u306a\u3089\u3070\u3001\u3044\u307e\u307e\u3067\u306e\u63a8\u79fb\u3092\u3088\u304f\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3069\u3046\u3044\u3063\u305f\u76f8\u95a2\u304c\u3042\u3063\u305f\u306e\u304b\uff1f\u4f55\u304c\u4f38\u3073\u305f\u6642\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u3066\u3044\u308b\u306e\u304b\uff1f\u3042\u308b\u3044\u306f\u4f55\u304c\u4e0b\u304c\u3063\u305f\u6642\u306b\u58f2\u4e0a\u304c\u5897\u6e1b\u3057\u305f\u306e\u304b\uff1f\u3068\u3044\u3063\u305f\u3053\u3068\u304b\u3089\u5c0e\u304d\u51fa\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<div class=\"memo_type01\">\n\u4f59\u8ac7\u3068\u3057\u3066\u201c\u306a\u305c\u201d\u30925\u56de\u7e70\u308a\u8fd4\u3059\u3068\u539f\u56e0\u306b\u8fbf\u308a\u7740\u304f\u3068\u3044\u3063\u305f\u3053\u3068\u306f\u3088\u304f\u805e\u304f\u8a71\u3067\u3059\u304c\u3001\u3053\u308c\u3092\u201c\u306a\u305c\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u306e\u304b\uff1f\u201d\u3067\u5f53\u3066\u306f\u3081\u3066\u8003\u3048\u3066\u307f\u308b\u3068\u9762\u767d\u3044KPI\u304c\u898b\u3048\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u96c6\u5ba2\u306a\u306e\u304b\uff1f\u305d\u3082\u305d\u3082\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\u306e\u304b\uff1f\u305d\u308c\u3068\u3082\u2026\u3053\u306e\u8fba\u308a\u306f\u3088\u304f\u8003\u3048\u3066\u5b9f\u969b\u306b\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\n<\/div>\n<h4 id=\"rtoc-9\" >\u7d4c\u904e\u30fb\u63a8\u79fb\u3092\u9010\u4e00\u30c1\u30a7\u30c3\u30af\u3059\u308b<\/h4>\n<p>\u3053\u306eKGI\u3068KPI\u306f\u3001\u3082\u3061\u308d\u3093\u4eee\u8aac\u306e\u4e0a\u3067\u65bd\u7b56\u3092\u884c\u3046\u305f\u3081\u3001\u65e5\u3005\u6570\u5024\u306e\u63a8\u79fb\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306eKPI\u304c\u6539\u5584\u3057\u3066\u304f\u308b\u306e\u3068\u540c\u6642\u306bKGI\u3082\u76ee\u6a19\u5024\u306b\u8fd1\u3065\u3044\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u4eee\u8aac\u304c\u6b63\u3057\u304b\u3063\u305f\u3053\u3068\u306b\u3082\u306a\u308a\u307e\u3059\u3057\u3001\u5168\u304f\u5909\u5316\u304c\u306a\u3044\u3001\u3082\u3057\u304f\u306f\u9006\u52b9\u679c\u306a\u3089\u6539\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bKGI\u3068KPI\u306f\u3001\u305d\u306e\u63a8\u79fb\u3092\u898b\u3066\u826f\u3044\u3068\u3053\u308d\u306f\u3055\u3089\u306b\u6539\u5584\u3067\u304d\u306a\u3044\u304b\uff1f\u305d\u308c\u306b\u3088\u3063\u3066KGI\u306f\u3069\u3046\u5909\u5316\u3057\u305f\u306e\u304b\uff1f\u306a\u3069\u3001\u3082\u3061\u308d\u3093\u5358\u7d14\u306b\u65e5\u3005\u306e\u81ea\u7136\u306a\u63fa\u308c\u3082\u8003\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u3042\u307e\u308a\u306b\u3082\u671f\u9593\u3092\u77ed\u304f\u8a2d\u5b9a\u3059\u308b\u3068\u52b9\u679c\u3092\u6b63\u3057\u304f\u691c\u8a3c\u3059\u308b\u3053\u3068\u306b\u306f\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u30c7\u30fc\u30bf\u3068\u3057\u3066\u4eca\u5f8c\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8fba\u308a\u306e\u30c1\u30a7\u30c3\u30af\u306b\u306f\u3001\u3082\u3061\u308d\u3093\u8a2d\u5b9a\u3057\u305fKPI\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u884c\u3046\u201c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u201d\u3092\u306f\u3058\u3081\u3001\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u201c\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u201d\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7dda\u3084\u30de\u30a6\u30b9\u306e\u52d5\u304d\u3092\u78ba\u8a8d\u3059\u308b\u201c<a 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