{"id":9296,"date":"2022-01-20T16:40:16","date_gmt":"2022-01-20T07:40:16","guid":{"rendered":"https:\/\/keywordfinder.jp\/blog\/?p=9296"},"modified":"2026-07-15T11:55:12","modified_gmt":"2026-07-15T02:55:12","slug":"e-a-t","status":"publish","type":"post","link":"https:\/\/keywordfinder.jp\/blog\/e-a-t\/","title":{"rendered":"E-E-A-T(E-A-T)\u3068\u306f\uff1fSEO\u3067\u91cd\u8981\u306aGoogle\u8a55\u4fa1\u57fa\u6e96\u3092\u89e3\u8aac\uff01"},"content":{"rendered":"<p><strong>E-E-A-T<\/strong>\u3068\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308bGoogle\u306e\u8a55\u4fa1\u57fa\u6e96\u30fb\u6982\u5ff5\u306e\u3072\u3068\u3064\u3067\u30012014\u5e743\u670831\u65e5\u7248\u306e\u201c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u201d\u304b\u3089\u8a18\u8f09\u3055\u308c\u3001Experience\uff08\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\/\u7d4c\u9a13\u3084\u4f53\u9a13\uff09\u30fbExpertise\uff08\u30a8\u30af\u30b9\u30d1\u30c6\u30a3\u30fc\u30ba\/\u5c02\u9580\u6027\uff09\u30fbAuthoritativeness\uff08\u30aa\u30fc\u30bd\u30ea\u30c6\u30a4\u30c6\u30a3\u30d6\u30cd\u30b9\/\u6a29\u5a01\u6027\uff09\u30fbTrustworthiness\uff08\u30c8\u30e9\u30b9\u30c8\u30ef\u30fc\u30b8\u30cd\u30b9\/\u4fe1\u983c\u6027\uff09\u3068\u3044\u3063\u305f\u305d\u308c\u305e\u308c\u306e\u982d\u6587\u5b57\u304b\u3089\u4f5c\u3089\u308c\u305f\u9020\u8a9e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u66f4\u65b0\u7248\uff082022\u5e7412\u670815\u65e5\uff09\u306bExperience\uff08\u7d4c\u9a13\/\u4f53\u9a13\uff09\u304c\u8ffd\u52a0\u3055\u308c\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u73fe\u5728\u306f\u201cE-E-A-T\uff08\u30c0\u30d6\u30eb\u30a4\u30fc\u30a8\u30fc\u30c6\u30a3\u30fc\uff09\u201d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u306a\u305c\u201cE-E-A-T\u201d\u304c<a href=\"https:\/\/keywordfinder.jp\/blog\/seo-taisaku\/\">SEO<\/a>\u306b\u91cd\u8981\u306a\u306e\u304b\u3068\u3044\u3046\u3068\u2026\u4ee5\u524d\u306f\u5358\u7d14\u306b\u9577\u6587\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u5c02\u9580\u6027\u304c\u9ad8\u304f\u8a73\u3057\u304f\u66f8\u304b\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u539f\u56e0\u306e\u3072\u3068\u3064\u3067\u3001\u73fe\u5728\u3067\u306f\u201c\u8ab0\u304c\u4f55\u3092\u8a00\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u201d\u3068\u3044\u3063\u305f\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3084\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u652f\u6301\u304c\u5fc5\u8981\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3069\u3046\u3057\u305f\u3089\u201cE-E-A-T\u201d\u5bfe\u7b56\u3067\u304d\u308b\u306e\u304b\u3068\u3044\u3046\u3068\u2026\u6307\u540d\u691c\u7d22\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u69cb\u7bc9\u3084\u7279\u5b9a\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3060\u3063\u305f\u3089\u3042\u306e\u4eba\u3001\u3068\u6570\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u652f\u6301\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306a\u60c5\u5831\u767a\u4fe1\u3001SNS\u3092\u6d3b\u7528\u3059\u308b\u306a\u3069\u5c02\u9580\u5bb6\u3067\u3042\u308a\u6a29\u5a01\u6027\u304c\u3042\u308a\u3001\u591a\u304f\u306e\u4eba\u3005\u306b\u4fe1\u983c\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u4eca\u56de\u306f\u3053\u308c\u304b\u3089\u306eSEO\u306b\u5fc5\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u201cE-E-A-T\u201d\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u610f\u5473\u3084\u5bfe\u7b56\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<div style=\"background: #f5fbe5;border: 1px solid #f1eded;padding: 20px;margin: 20px 0;\">\n<p style=\"font-weight: 900;text-align: center;border-bottom: 2px solid #dce7bc;\">\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/p>\n<ul>\n<li>E-E-A-T\u306e4\u3064\u306e\u8981\u7d20\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u6982\u8981<\/li>\n<li>\u306a\u305cE-E-A-T\u304cSEO\u3067\u91cd\u8996\u3055\u308c\u308b\u306e\u304b\u3001\u305d\u306e\u7406\u7531<\/li>\n<li>Google\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068E-E-A-T\u306e\u95a2\u4fc2\u6027<\/li>\n<li>E-E-A-T\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5b9f\u8df5\u3067\u304d\u308b\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u65b9\u6cd5<\/li>\n<li>SEO\u306b\u304a\u3051\u308bE-E-A-T\u5f37\u5316\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u6ce8\u610f\u70b9<\/li>\n<\/ul>\n<\/div>\n<!--h4--><img data-layzr=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/uploads\/2022\/01\/e-a-t.jpg\" alt=\"E-E-A-T(E-A-T)\u3068\u306f\uff1fSEO\u3067\u91cd\u8981\u306aGoogle\u8a55\u4fa1\u57fa\u6e96\u3092\u89e3\u8aac\uff01\" class=\"attachment-icatch768 size-icatch768 wp-post-image\"><div id=\"rtoc-mokuji-wrapper\" class=\"rtoc-mokuji-content frame2 preset1 animation-fade rtoc_open default\" data-id=\"9296\" data-theme=\"THE THOR CHILD\">\n\t\t\t<div id=\"rtoc-mokuji-title\" class=\" rtoc_left\">\n\t\t\t<button class=\"rtoc_open_close rtoc_open\"><\/button>\n\t\t\t<span>\u76ee\u6b21<\/span>\n\t\t\t<\/div><ol class=\"rtoc-mokuji decimal_ol level-1\"><li class=\"rtoc-item\"><a href=\"#rtoc-1\">E-E-A-T\u3068\u306f<\/a><ul class=\"rtoc-mokuji mokuji_ul level-2\"><li class=\"rtoc-item\"><a href=\"#rtoc-2\">Experience\uff08\u7d4c\u9a13\/\u4f53\u9a13\uff09<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-3\">Expertise\uff08\u5c02\u9580\u6027\uff09<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-4\">Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-5\">Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/a><\/li><\/ul><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-6\">E-E-A-T\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-7\">E-E-A-T\u3068YMYL\u306e\u95a2\u4fc2\u6027<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-8\">E-E-A-T\u306e\u5bfe\u7b56\u65b9\u6cd5<\/a><ul class=\"rtoc-mokuji mokuji_ul level-2\"><li class=\"rtoc-item\"><a href=\"#rtoc-9\">\u3072\u3068\u3064\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3059\u308b<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-10\">\u8a18\u4e8b\u6570\u3092\u5897\u3084\u3057\u3066\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-11\">SNS\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-12\">\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059<\/a><\/li><\/ul><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-13\">\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u3067E-E-A-T\u3092\u5f37\u5316\u3059\u308b\u5b9f\u52d9\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-14\">EEAT\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/a><ul class=\"rtoc-mokuji mokuji_ul level-2\"><li class=\"rtoc-item\"><a href=\"#rtoc-15\">EEAT\u3068\u306f\u4f55\u3067\u3059\u304b?<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-16\">EEAT\u306fSEO\u5bfe\u7b56\u3067\u306a\u305c\u91cd\u8981\u3067\u3059\u304b?<\/a><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-17\">EEAT\u3092\u69cb\u6210\u3059\u308b4\u8981\u7d20\u3068\u306f?<\/a><\/li><\/ul><\/li><li class=\"rtoc-item\"><a href=\"#rtoc-18\">\u307e\u3068\u3081<\/a><\/li><\/ol><\/div><h2 id=\"rtoc-1\" >E-E-A-T\u3068\u306f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/uploads\/2022\/01\/eat_img01.jpg\" alt=\"\" width=\"740\" height=\"400\" class=\"alignnone size-full wp-image-9318\" \/><\/p>\n<p>E-E-A-T\uff08\u5143E-A-T\uff09\u3068\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u7d20\u306e\u3072\u3068\u3064\u3067\u4f53\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u610f\u5473\u3057\u3001\u201c\u8ab0\u304c\u4f55\u3092\u767a\u4fe1\u3059\u308b\u306e\u304b\u201d\u3092\u8a3c\u660e\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u9593\u9055\u3063\u305f\u60c5\u5831\u914d\u4fe1\u3092\u9632\u3050\u3053\u3068\u306b\u3082\u306a\u308a\u3001\u7279\u306b\u201cYMYL\u201d\u3068\u3044\u3063\u305f\u304a\u91d1\u3084\u5065\u5eb7\u306b\u95a2\u3059\u308b\u30b8\u30e3\u30f3\u30eb\u306b\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u8a55\u4fa1\u6307\u6a19\u3067\u3059\u3002\uff08\u6b63\u3057\u304f\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u3067\u306f\u306a\u304f\u3042\u304f\u307e\u3067\u6982\u5ff5\u3068\u306a\u308a\u307e\u3059\u3002\uff09<\/p>\n<p>\u3061\u306a\u307f\u306b\u3053\u306e\u201cE-E-A-T\u201d\u306f\u3001Google\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u201c\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u201d\u306b\u3082\u4ee5\u4e0b\u306e\u901a\u308a\u8a18\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u6700\u8fd1\u3067\u306fYMYL\u3060\u3051\u306b\u7559\u307e\u3089\u305a\u5f90\u3005\u306b\u305d\u306e\u30b8\u30e3\u30f3\u30eb\u3092\u5e83\u3052\u3001\u8a18\u4e8b\u5185\u5bb9\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u306e\u3042\u308b\u57f7\u7b46\u8005\u3067\u3042\u308b\u3053\u3068\u3092\u5404\u7a2eSNS\u306a\u3069\u3067\u767a\u4fe1\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote cite=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\"><p>\n3.4 Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)<br \/>\n Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in PQ rating. The most<br \/>\n important member at the center of the E-E-A-T family is Trust. <\/p>\n<footer>\u5f15\u7528\u5143\uff1a<cite><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\">General Guidelines October 19, 2021<\/a><\/cite><\/footer>\n<\/blockquote>\n<p>\u307e\u305f\u3001\u4e0a\u8a18\u3092\u7c21\u5358\u306b\u8a33\u3059\u308b\u3068\u2026\u7d4c\u9a13\/\u4f53\u9a13\u3001\u5c02\u9580\u77e5\u8b58\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff08E-E-A-T\uff09\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u8005\u3060\u3051\u3067\u306a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u305d\u306e\u3082\u306e\u306b\u95a2\u3057\u3066\u3082\u91cd\u8981\u8996\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3057\u3066\u6b63\u3057\u3044\u3053\u3068\u3092\u8a3c\u660e\u3059\u308b\u305f\u3081\u306b\u5f15\u7528\u3082\u6642\u306b\u306f\u5fc5\u8981\u3067\u3001\u305d\u308c\u306b\u5bfe\u3059\u308b\u72ec\u81ea\u306e\u5207\u308a\u53e3\u3067\u898b\u89e3\u3084\u6301\u8ad6\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3055\u305b\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u4e8b\u5b9f\u3092\u5143\u306b\u4f5c\u6210\u3057\u305f\u8a18\u4e8b<\/li>\n<li>\u30e1\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u65b9\u306e\u5c02\u9580\u77e5\u8b58<\/li>\n<li>Web\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u6027<\/li>\n<li>Web\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027<\/li>\n<\/ul>\n<p>\u3053\u308c\u3092\u8e0f\u307e\u3048\u308b\u3068\u2026\u8457\u8005\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3069\u3061\u3089\u306b\u5bfe\u3057\u3066\u3082\u7d4c\u9a13\/\u4f53\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u305d\u308c\u305e\u308c\u5f37\u5316\u3057\u306a\u304c\u3089\u7ba1\u7406\u30fb\u904b\u55b6\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3001\u5f37\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u307b\u3069\u4ee5\u524d\u3088\u308a\u5897\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u3068\u3082\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"rtoc-2\" >Experience\uff08\u7d4c\u9a13\/\u4f53\u9a13\uff09<\/h3>\n<p>\u307e\u305a\u306f\u3058\u3081\u306b\u201cExperience\uff08\u7d4c\u9a13\/\u4f53\u9a13\uff09\u201d\u3068\u306f\u3001\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u5185\u5bb9\u3092\u8a18\u4e8b\u5316\u3059\u308b\u3068\u3044\u3046\u70b9\u3067\u3001\u4f55\u3089\u304b\u306e\u624b\u9806\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u305f\u5834\u5408\u3001\u5b9f\u4f53\u9a13\u3092\u5143\u306b\u3057\u305f\u65b9\u304c\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3082\u7406\u89e3\u304c\u6df1\u307e\u308a\u307e\u3059\u3057\u7d0d\u5f97\u3067\u304d\u308b\u304b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8fba\u308a\u306b\u95a2\u3057\u3066\u306f\u4f5c\u6210\u5074\u3068\u3057\u3066\u3082\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u65b9\u304c\u8a18\u4e8b\u3092\u66f8\u304d\u3084\u3059\u3044\u3067\u3057\u3087\u3046\u3057\u3001\u5199\u771f\u306a\u3069\u3082\u3042\u308c\u3070\u306a\u304a\u308f\u304b\u308a\u3084\u3059\u3044\u3067\u3059\u3057\u72ec\u81ea\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3053\u306e\u201cExperience\u201d\u3068\u306f\u4e8b\u5b9f\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3068\u3082\u8a00\u3048\u3001\u8272\u3005\u3068\u691c\u7d22\u3057\u3066\u307e\u3068\u3081\u305f\u5185\u5bb9\u3088\u308a\u3082\u30ea\u30a2\u30eb\u306a\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u305d\u3046\u3044\u3063\u305f\u8a18\u4e8b\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u3066\u3044\u308b\u305f\u3081\u3001\u3067\u304d\u308b\u3060\u3051\u5b9f\u4f53\u9a13\u3092\u5143\u306b\u4f5c\u308a\u8fbc\u3080\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"rtoc-3\" >Expertise\uff08\u5c02\u9580\u6027\uff09<\/h3>\n<p>\u6b21\u306e\u201cExpertise\uff08\u5c02\u9580\u6027\uff09\u201d\u3068\u306f\u4ed6\u306e3\u3064\u3088\u308a\u3082\u6bd4\u8f03\u7684\u7406\u89e3\u3057\u3084\u3059\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3068\u3044\u3046\u306e\u3082\u6587\u5b57\u901a\u308a\u5c02\u9580\u6027\u306e\u9ad8\u3055\u3092\u610f\u5473\u3057\u3001\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u3069\u308c\u307b\u3069\u8a73\u3057\u304f\u6df1\u6398\u308a\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u307e\u305f\u306f\u3001\u540c\u7b49\u306e\u30c6\u30fc\u30de\u3067\u8a18\u4e8b\u3092\u7db2\u7f85\u3059\u308b\u3053\u3068\u306a\u3069\u304c\u63a8\u5bdf\u3067\u304d\u3001\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306e\u30c6\u30fc\u30de\u306b\u4e00\u74b0\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u4f55\u3088\u308a\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76ee\u3092\u901a\u3057\u3066\u7d0d\u5f97\u30fb\u554f\u984c\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u201c\u691c\u7d22\u201d\u3068\u3044\u3046\u884c\u52d5\u3092\u6b62\u3081\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3001\u4e2d\u9014\u534a\u7aef\u306a\u8a18\u4e8b\u5185\u5bb9\u3060\u3068\u6050\u3089\u304f\u30d6\u30e9\u30a6\u30b6\u30d0\u30c3\u30af\u3057\u3066\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u623b\u308a\u3001\u518d\u5ea6\u691c\u7d22\u884c\u52d5\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u6c7a\u3057\u3066\u5c02\u9580\u5bb6\u3060\u3051\u304c\u3053\u308c\u3092\u30af\u30ea\u30a2\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5c02\u9580\u77e5\u8b58\u3092\u6570\u591a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u5316\u3057\u3066\u767a\u4fe1\u30fb\u516c\u958b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8ab0\u3082\u304c\u5c02\u9580\u6027\u306e\u9ad8\u3055\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u3001\u96d1\u8a18\u30d6\u30ed\u30b0\u306e\u65b9\u304c\u4e0d\u5229\u3068\u601d\u308f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3055\u306f\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u62c5\u4fdd\u3067\u304d\u3001\u305d\u3053\u306b\u6570\u591a\u304f\u306e\u8a18\u4e8b\u3092\u6295\u7a3f\u3057\u3066\u304a\u3051\u3070\u5f53\u7136\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u308b\u3053\u3068\u3068\u601d\u308f\u308c\u307e\u3059\u306e\u3067\u3001\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u69cb\u9020\u306b\u95a2\u3057\u3066\u306f\u82e5\u5e72\u6ce8\u610f\u304c\u5fc5\u8981\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3 id=\"rtoc-4\" >Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/h3>\n<p>\u7d9a\u3044\u3066\u201cE-E-A-T\u201d\u306e\u300cA\u300d\u306e\u982d\u6587\u5b57\u306b\u5f53\u305f\u308b\u201cAuthoritativeness\uff08\u6a29\u5a01\u6027\uff09\u201d\u306b\u3064\u3044\u3066\u306f\u3001\u4e3b\u306b\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u8457\u8005\u306a\u3069\u306e\u4eba\u7269\u3092\u610f\u5473\u3057\u3001\u305d\u306e\u5206\u91ce\u3067\u3069\u308c\u307b\u3069\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u201c\u6a29\u5a01\u201d\u3060\u3051\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u308b\u3068\u2026\u4ee5\u4e0b\u306e\u901a\u308a\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3092\u6709\u3059\u308b\u4eba\u306a\u3069\u3068\u8a18\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u6a29\u5a01\u6027\u3068\u306a\u308b\u3068\u3001\u305d\u3046\u3044\u3063\u305f\u6a29\u5a01\u3042\u308b\u4eba\u7269\u30fb\u56e3\u4f53\u3067\u3042\u308b\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a55\u4fa1\u3057\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<blockquote cite=\"https:\/\/ja.wikipedia.org\/wiki\/%E6%A8%A9%E5%A8%81\"><p>\n\u7279\u5b9a\u306e\u5206\u91ce\u306a\u3069\u306b\u7cbe\u901a\u3057\u3066\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3092\u6709\u3059\u308b\u4eba\u306a\u3069\u3092\u3053\u306e\u3088\u3046\u306b\u79f0\u3059\u308b\u3053\u3068\u3082\u3042\u308b\u3002<\/p>\n<footer>\u5f15\u7528\u5143\uff1a<cite><a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E6%A8%A9%E5%A8%81\" target=\"_blank\" rel=\"noopener\">\u6a29\u5a01 &#8211; Wikipedia<\/a><\/cite><\/footer>\n<\/blockquote>\n<p>\u3053\u308c\u3092\u8a3c\u660e\u3059\u308b\u306e\u304c\u30ea\u30f3\u30af\u3067\u3042\u3063\u305f\u308a\u5f15\u7528\u306a\u3069\u306e\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u6319\u3052\u3089\u308c\u3001\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u307b\u3069\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u306e\u304b\uff1f\u305d\u308c\u306b\u3088\u3063\u3066\u6a29\u5a01\u3042\u308b\u4eba\u7269\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u3001\u7d50\u679c\u201c\u6a29\u5a01\u6027\u201d\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3069\u308c\u307b\u3069\u8a73\u3057\u304f\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u8457\u8005\u3060\u3068\u5185\u5bb9\u81ea\u4f53\u3082\u4fe1\u7528\u3067\u304d\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u305d\u306e\u5206\u91ce\u3067\u591a\u304f\u306e\u65b9\u304c\u77e5\u3063\u3066\u3044\u308b\u6a29\u5a01\u3042\u308b\u4eba\u7269\u3060\u3068\u3057\u305f\u3089\u4f8b\u3048\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u304c\u4ed6\u3068\u52a3\u3063\u3066\u3082\u691c\u7d22\u9806\u4f4d\u3068\u3057\u3066\u306f\u4e0a\u4f4d\u8868\u793a\u3059\u308b\u4fa1\u5024\u304c\u3042\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u5c02\u9580\u8077\u306e\u65b9\u304c\u8a72\u5f53\u3057\u3001\u5148\u307b\u3069\u3082\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u30c6\u30ad\u30b9\u30c8\u3067\u201c\u8457\u8005\uff1a\u25cb\u25cb\u201d\u3068\u8a18\u8f09\u3059\u308b\u3060\u3051\u3067\u306f\u8db3\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u305d\u308c\u3092\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3082\u591a\u304f\u306e\u65b9\u306b\u5f15\u7528\u30fb\u30ea\u30f3\u30af\u3055\u308c\u308b\u3088\u3046\u306a\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76ee\u6307\u3057\u3066\u304f\u3060\u3055\u3044\u3002\uff08\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002\uff09<\/p>\n<h3 id=\"rtoc-5\" 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id=\"rtoc-6\" >E-E-A-T\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/h2>\n<p>\u3053\u306eE-E-A-T\u306f\u7279\u306b<span class=\"line\">YMYL\u306b\u95a2\u4fc2\u3059\u308b\u30b8\u30e3\u30f3\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9<\/span>\u3067\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u304a\u91d1\u3084\u547d\u306b\u95a2\u308f\u308b\u5185\u5bb9\u306b\u8aa4\u60c5\u5831\u304c\u3042\u308b\u3068Google\u306e\u4fe1\u7528\u554f\u984c\u306b\u3082\u306a\u308a\u304b\u306d\u307e\u3059\u3057\u3001\u3053\u308c\u307e\u3067\u6a29\u5a01\u6027\u3084\u4fe1\u6191\u6027\u306b\u6b20\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u3066\u3044\u305f\u3053\u3068\u304c\u5927\u304d\u306a\u7406\u7531\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u3046\u3044\u3063\u305f\u30b8\u30e3\u30f3\u30eb\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u4e0a\u8a18\u306e\u901a\u308aE-E-A-T\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3001\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u306e\u306a\u3044\u4eba\u7269\u3084\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3060\u3068\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u3046\u3057\u3066\u3082\u4fe1\u7528\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u3046\u3044\u3046\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u306a\u3044\u3068\u3044\u3046\u306e\u304cGoogle\u306e\u8003\u3048\u3068\u306a\u308a\u307e\u3059\u3002\uff08\u4e00\u6642\u671f\u516c\u5f0f\u30b5\u30a4\u30c8\u3070\u304b\u308a\u304c\u4e0a\u4f4d\u3092\u57cb\u3081\u5c3d\u304f\u3057\u3066\u3044\u305f\u306e\u306f\u305d\u306e\u305b\u3044\u3067\u3059\u3002\uff09<\/p>\n<p>\u4e00\u65b9\u3067\u66f8\u7c4d\u3092\u51fa\u3057\u305f\u308a\u3001\u30e1\u30c7\u30a3\u30a2\u306b\u6570\u591a\u304f\u51fa\u6f14\u3057\u305f\u308a\u3068\u2026\u591a\u304f\u306e\u65b9\u304c\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u8a8d\u8b58\u3055\u308c\u3066\u3044\u308b\u4eba\u7269\u304c\u4f5c\u6210\u3057\u305f\u8a18\u4e8b\u3060\u3068\u3057\u305f\u3089\u4fe1\u7528\u3067\u304d\u307e\u3059\u3088\u306d\uff1f\u7279\u306b\u56fd\u3084\u5e02\u753a\u6751\u306e\u30b5\u30a4\u30c8\u304c\u5f37\u3044\u306e\u306f\u3082\u3061\u308d\u3093\u3001E-E-A-T\u306f\u305d\u3046\u3044\u3063\u305f\u610f\u5473\u3067\u5e74\u3005\u91cd\u8981\u5ea6\u3092\u5897\u3057\u3066\u3044\u304d\u3001\u3055\u3089\u306bYMYL\u3060\u3051\u3067\u306a\u304f\u69d8\u3005\u306a\u30b8\u30e3\u30f3\u30eb\u3078\u3068\u5e83\u304c\u3063\u3066\u3044\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u3053\u308c\u304b\u3089\u306eSEO\u306f\u5c02\u9580\u6027\u306e\u9ad8\u3055\u3068\u3044\u3063\u305f\u610f\u5473\u3067\u306f\u4ee5\u524d\u304b\u3089\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u305f\u6587\u5b57\u6570\u3082\u3084\u306f\u308a\u3042\u308b\u7a0b\u5ea6\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u3088\u308a\u3082<span class=\"line\">\u8ab0\u304c\u4f55\u3092\u8a00\u3046\u304b\uff1f<\/span>\u3068\u3044\u3063\u305f\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u306a\u306e\u3067\u3001\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u306f\u3082\u3061\u308d\u3093\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u6a29\u5a01\u6027\u3084\u4fe1\u983c\u6027\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f\u3053\u3068\u3082\u5ff5\u982d\u306b\u7f6e\u304f\u5fc5\u8981\u304c\u3042\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u305d\u3046\u3044\u3063\u305f\u30b8\u30e3\u30f3\u30eb\u3092\u907f\u3051\u308b\u3068\u3044\u3046\u306e\u3082\u3072\u3068\u3064\u306e\u624b\u3067\u3001\u4e00\u822c\u306e\u65b9\u304cYMYL\u306b\u95a2\u308f\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u2026\u3068\u3044\u3046\u306f\u3082\u306f\u3084\u7121\u7406\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h2 id=\"rtoc-7\" >E-E-A-T\u3068YMYL\u306e\u95a2\u4fc2\u6027<\/h2>\n<p>E-E-A-T\u3068YMYL\u306f\u3001\u95a2\u4fc2\u6027\u304c\u6fc3\u3044\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3064\u3044\u3066\u3001Google\u516c\u5f0f\u306b\u8a00\u53ca\u3057\u3066\u307e\u3059\u3002<\/p>\n<blockquote><p>\nGoogle \u306e\u30b7\u30b9\u30c6\u30e0\u3067\u306f\u3001\u4eba\u306e\u5065\u5eb7\u3084\u5b89\u5168\u3001\u7d4c\u6e08\u7684\u5b89\u5b9a\u3001\u793e\u4f1a\u306e\u798f\u5229\u539a\u751f\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u306f\u3001E-E-A-T \u304c\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u306b\u91cd\u8996\u3057\u307e\u3059\u3002Google \u306f\u3053\u3046\u3057\u305f\u30c8\u30d4\u30c3\u30af\u3092\u300cYour Money or Your Life\u300d\u3001\u307e\u305f\u306f\u7565\u3057\u3066 YMYL \u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<footer>\u5f15\u7528\u5143\uff1a<cite><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja#get-to-know-e-a-t-and-the-quality-rater-guidelines\" target=\"_blank\" rel=\"noopener\">\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210 | Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb | Documentation | Google for Developers\u300cE-E-A-T \u3068\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3064\u3044\u3066\u300d<\/a><\/cite><\/footer>\n<\/blockquote>\n<p>\u3053\u306e\u3053\u3068\u304b\u3089\u3001YMYL\u30c8\u30d4\u30c3\u30af\u3067\u306f\u3001E-E-A-T\u304c\u3088\u308a\u91cd\u8996\u3055\u308c\u308b\u3053\u3068\u304c\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<br \/>\n\u3064\u307e\u308a\u3001E-E-A-T\u3068YMYL\u306f\u6df1\u304f\u95a2\u4fc2\u3057\u3066\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001E-E-A-T\u3068YMYL\u306f\u3001\u95a2\u4fc2\u6027\u304c\u6fc3\u3044\u3067\u3059\u3002<\/p>\n<h2 id=\"rtoc-8\" >E-E-A-T\u306e\u5bfe\u7b56\u65b9\u6cd5<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/themes\/the-thor\/img\/dummy.gif\" data-layzr=\"https:\/\/keywordfinder.jp\/blog\/wp-content\/uploads\/2022\/01\/eat_img02.jpg\" alt=\"\" width=\"740\" height=\"400\" class=\"alignnone size-full wp-image-9320\" \/><\/p>\n<p>\u3067\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u3053\u306eE-E-A-T\u3092\u9ad8\u3081\u308b\u30fb\u5bfe\u7b56\u3059\u308b\u306e\u304b\u3068\u8a00\u3046\u3068\u2026\u5177\u4f53\u7684\u306b\u3053\u308c\u3068\u3044\u3046\u306e\u306f\u306a\u304f\u3001<span class=\"line\">\u3068\u306b\u304b\u304f\u5c02\u9580\u6027\u306e\u9ad8\u3055\u30fb\u4eba\u7269\u3084\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u30fb\u4fe1\u983c\u3055\u308c\u308b\u5b9f\u7e3e\u306a\u3069\u3092\u7a4d\u307f\u4e0a\u3052\u3066\u3044\u304f<\/span>\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u5c02\u9580\u6027\u306e\u9ad8\u3055\u3067\u8a00\u3046\u3068\u3001\u7af6\u5408\u3088\u308a\u3082\u3055\u3089\u306b\u6df1\u6398\u308a\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8ffd\u6c42\u3057\u305f\u308a\u3001\u540c\u7b49\u306e\u30c6\u30fc\u30de\u3067\u8a18\u4e8b\u3092\u591a\u304f\u516c\u958b\u3059\u308b\u306a\u3069\u9ad8\u3044\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u3053\u3068\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30fb\u8a2a\u554f\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u308f\u308b\u3088\u3046\u306b\u3057\u3001\u6a29\u5a01\u6027\u3067\u8a00\u3046\u3068\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u91cf\u7523\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7372\u5f97\u306b\u3082\u7e4b\u304c\u308a\u3001SNS\u306a\u3069\u3082\u6d3b\u7528\u3057\u3066\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u6a29\u5a01\u3042\u308b\u4eba\u7269\u3067\u3042\u308b\u3053\u3068\u3092\u5e83\u3081\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u4fe1\u983c\u6027\u306b\u3064\u3044\u3066\u306f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306a\u3069\u3092\u5145\u5b9f\u3055\u305b\u3066\u3001\u30b5\u30a4\u30c8\u306e\u6240\u6709\u8005\u3092\u660e\u78ba\u306b\u3057\u305f\u308a\u3001\u3059\u3067\u306b\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u3084SNS\u304b\u3089\u7d39\u4ecb\u3055\u308c\u308b\u3053\u3068\u3067\u591a\u304f\u306e\u65b9\u304b\u3089\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3068\u306a\u308a\u307e\u3059\u306e\u3067\u3084\u306f\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u91cd\u8996\u3057\u307e\u3057\u3087\u3046\u2026\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u305d\u3082\u305d\u3082Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u81ea\u4f53\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u3088\u3046\u306bE-E-A-T\u306b\u95a2\u3057\u3066\u3082\u5177\u4f53\u7684\u306a\u6307\u6a19\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3068\u3044\u3063\u305f\u82e5\u5e72\u66d6\u6627\u306b\u3082\u805e\u3053\u3048\u308b\u5b9a\u7fa9\u3067\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u5bfe\u7b56\u3068\u3057\u3066\u306f\u4f55\u3092\u3057\u305f\u3089\u826f\u3044\u306e\u304b\uff1f\u308f\u304b\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3061\u306a\u307f\u306b\u4ee5\u4e0b\u306e\u901a\u308aGoogle\u306e\u516c\u5f0f\u30d6\u30ed\u30b0\u306b\u3082\u66d6\u6627\u3068\u3082\u8a00\u3048\u308b\u8868\u73fe\u3067E-E-A-T\u304c\u8a18\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u3053\u3061\u3089\u3092\u3088\u304f\u8aad\u3093\u3067\u307f\u308b\u3068\u2026E-E-A-T\u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u8a55\u4fa1\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u3084\u306f\u308a\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\u3092\u7d10\u89e3\u3044\u3066\u5bfe\u7b56\u3059\u308b\u3057\u304b\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<blockquote cite=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates?hl=ja\"><p>\nGoogle \u306e\u81ea\u52d5\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e9\u30f3\u30af\u4ed8\u3051\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u4eba\u9593\u304c EAT \u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u305f\u5834\u5408\u3068\u540c\u3058\u7d50\u679c\u3092\u51fa\u305b\u308b\u3088\u3046\u306b\u52aa\u3081\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001EAT \u306e\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u52d5\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u30e9\u30f3\u30af\u4ed8\u3051\u306b\u4f7f\u7528\u3055\u308c\u308b\u3055\u307e\u3056\u307e\u306a\u30b7\u30b0\u30ca\u30eb\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5408\u3055\u305b\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<footer>\u5f15\u7528\u5143\uff1a<cite><a href=\"https:\/\/developers.google.com\/search\/blog\/2019\/08\/core-updates?hl=ja\" target=\"_blank\" rel=\"noopener\">Google \u306e\u30b3\u30a2 \u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u30b5\u30a4\u30c8\u6240\u6709\u8005\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068  |  Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb \u30d6\u30ed\u30b0  |  Google Developers<\/a><\/cite><\/footer>\n<\/blockquote>\n<p>\u305d\u3093\u306a\u4e2d\u3067\u3082\u3044\u304f\u3064\u304b\u52b9\u679c\u7684\u3068\u601d\u308f\u308c\u308b\u65bd\u7b56\u30fb\u5bfe\u7b56\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u3054\u8aac\u660e\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-9\" >\u3072\u3068\u3064\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u7279\u5316\u3059\u308b<\/h3>\n<p>\u307e\u305a\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306e\u30c6\u30fc\u30de\u306b\u4e00\u74b0\u6027\u3092\u6301\u305f\u305b\u307e\u3059\u3002\u3053\u308c\u306f\u5404\u8a18\u4e8b\u306e\u8cea\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u540c\u7b49\u306e\u30c6\u30fc\u30de\u3067\u69d8\u3005\u306a\u8a18\u4e8b\u3092\u6570\u591a\u304f\u7db2\u7f85\u30fb\u516c\u958b\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u9ad8\u3044\u5c02\u9580\u6027\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\uff08\u91cd\u8907\u3057\u306a\u3044\u3088\u3046\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306b\u3064\u3044\u3066\u306f\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\uff09<\/p>\n<p>\u307e\u305f\u3001\u500b\u5225\u30da\u30fc\u30b8\u3067\u3082\u305d\u308c\u305e\u308c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3057\u3063\u304b\u308a\u3068\u6c7a\u3081\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u3082\u691c\u7d22\u9806\u4f4d\u306e\u30c1\u30a7\u30c3\u30af\u30fb\u5b9a\u671f\u7684\u306b\u30ea\u30e9\u30a4\u30c8\u3084\u8ffd\u8a18\u3092\u884c\u3044\u3001\u7af6\u5408\u306b\u306f\u306a\u3044\u6df1\u6398\u308a\u3057\u305f\u8a73\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u76ee\u6307\u3057\u3066\u5c02\u9580\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u305d\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u6a29\u5a01\u3042\u308b\u65b9\u3060\u3068\u8a8d\u8b58\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u88ab\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7372\u5f97\u306b\u671f\u5f85\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u96d1\u8a18\u30d6\u30ed\u30b0\u3060\u3068\u4e0d\u5229\u306b\u611f\u3058\u3089\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3053\u306e\u5834\u5408\u306f\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u3067\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u306e\u3067\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u5185\u3067\u30c6\u30fc\u30de\u3092\u7d71\u4e00\u3057\u3066\u5bfe\u7b56\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u6700\u8fd1\u306f\u30c9\u30e1\u30a4\u30f3\u306e\u5f37\u3055\u3082\u304b\u306a\u308a\u691c\u7d22\u9806\u4f4d\u306b\u5f71\u97ff\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u65b0\u898f\u30c9\u30e1\u30a4\u30f3\u3067\u80b2\u3066\u308b\u3068\u3059\u308b\u306a\u3089\u9577\u3044\u76ee\u3067\u30b5\u30a4\u30c8\u30fb\u30d6\u30ed\u30b0\u3092\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u3068\u306a\u308a\u3001\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u4f5c\u6210\u3084\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u8a73\u3057\u3044\u30fb\u6a29\u5a01\u3042\u308b\u4eba\u7269\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<h3 id=\"rtoc-10\" >\u8a18\u4e8b\u6570\u3092\u5897\u3084\u3057\u3066\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b<\/h3>\n<p>\u7d9a\u3044\u3066\u540c\u3058\u30c6\u30fc\u30de\u5185\u3067\u8a18\u4e8b\u6570\u3092\u5897\u3084\u3059\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u3053\u308c\u306f\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u8a18\u4e8b\u3092\u91cf\u7523\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3072\u3068\u3064\u306e\u30c6\u30fc\u30de\u306b\u306f\u69d8\u3005\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5b58\u5728\u3059\u308b\u306e\u3067\u3001\u305d\u308c\u3089\u3092\u7db2\u7f85\u7684\u306b\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3063\u3066\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u66f8\u3044\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304c\u305d\u308c\u305e\u308c\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u3057\u3063\u304b\u308a\u3068\u9078\u5b9a\u3057\u3001\u9806\u4f4d\u306e\u63a8\u79fb\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u7406\u7531\u306e\u3072\u3068\u3064\u3067\u3042\u308a\u3001\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3092\u53c2\u8003\u306b\u91cd\u8907\u3057\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u308b\u8a18\u4e8b\u304c\u3042\u308c\u3070\u7d71\u5408\u30fb\u524a\u9664\u306a\u3069\u306e\u5bfe\u5fdc\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u4ee5\u4e0b\u306e2\u30b5\u30a4\u30c8\u3092\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u5c02\u9580\u6027\u306e\u9ad8\u3055\u306f\u660e\u3089\u304b\u306b\u5f8c\u8005\u306e\u65b9\u304c\u9ad8\u304f\u611f\u3058\u3089\u308c\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u3067\u306a\u304f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u540c\u3058\u3088\u3046\u306b\u4f1d\u308f\u308a\u307e\u3059\u306e\u3067\u3001\u5c02\u9580\u6027\u306e\u8a55\u4fa1\u306b\u3088\u3063\u3066\u691c\u7d22\u9806\u4f4d\u306b\u3082\u5f71\u97ff\u3059\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u81ea\u5206\u306e\u77e5\u308a\u305f\u3044\u5185\u5bb9\u306e\u8a18\u4e8b\u304c\u3072\u3068\u3064\u3057\u304b\u306a\u3044\u30b5\u30a4\u30c8<\/li>\n<li>\u77e5\u308a\u305f\u3044\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u306e\u8a18\u4e8b\u304c\u4ed6\u306b\u3082\u6570\u591a\u304f\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30b5\u30a4\u30c8<\/li>\n<\/ul>\n<p>\u305f\u3060\u3057\u95c7\u96f2\u306b\u8a18\u4e8b\u3092\u5897\u3084\u3057\u3066\u3082\u826f\u3044\u7d50\u679c\u306b\u306f\u7e4b\u304c\u3089\u306a\u3044\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u3068\u30c6\u30fc\u30de\uff08\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3092\u8abf\u67fb\u3057\u3066\u5fc5\u8981\u306a\u8a18\u4e8b\u3092\u6d17\u3044\u51fa\u3057\u3001\u305d\u306e\u691c\u7d22\u610f\u56f3\u306b\u3057\u3063\u304b\u308a\u3068\u5fdc\u3048\u3089\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u95a2\u3057\u3066\u306f\u601d\u3044\u4ed8\u304d\u3067\u306f\u306a\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u30c1\u30a7\u30c3\u30af\u30c4\u30fc\u30eb\u3084\u30b5\u30b8\u30a7\u30b9\u30c8\u306a\u3069\u3092\u6d3b\u7528\u3059\u308b\u3079\u304d\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u3068\u8a00\u3044\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3069\u3046\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\uff1f\u3092\u77e5\u308b\u5fc5\u8981\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 id=\"rtoc-11\" >SNS\u3092\u6d3b\u7528\u3059\u308b<\/h3>\n<p>\u6b21\u306b\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306bSNS\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3046\u70b9\u3067\u3001\u8457\u8005\uff08\u4eba\u7269\uff09\u3084\u30b5\u30a4\u30c8\u540d\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u3001\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u6709\u540d\u306b\u306a\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6a29\u5a01\u6027\u3060\u3051\u3067\u306a\u304f\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u691c\u7d22\u3057\u305f\u969b\u3001\u69d8\u3005\u306a\u8a18\u4e8b\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067\u3082\u5e83\u304f\u8a8d\u77e5\u3067\u304d\u307e\u3059\u304c\u3001\u3055\u3089\u306bSNS\uff08\u7279\u306bTwitter\uff09\u3092\u6d3b\u7528\u3059\u308b\u3068\u6f5c\u5728\u5c64\u306b\u3082\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3060\u3057\u3001\u3053\u3061\u3089\u306f\u4e00\u6c17\u306b\u52b9\u679c\u304c\u73fe\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u30b3\u30c4\u30b3\u30c4\u3068\u7d9a\u3051\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3067\u304d\u308b\u3060\u3051\u6709\u610f\u7fa9\u306a\u30c4\u30a4\u30fc\u30c8\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3067\u5e83\u304f\u62e1\u6563\u3055\u308c\u308b\u2026\u3044\u308f\u3086\u308b\u30d0\u30ba\u308b\u53ef\u80fd\u6027\u30820\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306b\u3088\u3063\u3066\u4e00\u6c17\u306b\u30ea\u30fc\u30c1\u304c\u5897\u3048\u3001\u5f8c\u8ff0\u3059\u308b\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u7372\u5f97\u306b\u3082\u826f\u3044\u5f71\u97ff\u3092\u53ca\u307c\u3059\u305f\u3081\u3001\u3084\u306f\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u540c\u69d8\u5f79\u7acb\u3064\u5185\u5bb9\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3053\u306e\u5834\u5408\u306f\u5358\u7d14\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u591a\u3051\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u767a\u4fe1\u3059\u308b\u5185\u5bb9\u3084\u305d\u308c\u306b\u5bfe\u3059\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u305d\u3057\u3066\u3059\u3067\u306b\u6a29\u5a01\u3042\u308b\u30a2\u30ab\u30a6\u30f3\u30c8\u304b\u3089\u306e\u30ea\u30c4\u30a4\u30fc\u30c8\u306a\u3069\u69d8\u3005\u306a\u8981\u7d20\u3092\u542b\u3080\u3068\u601d\u308f\u308c\u307e\u3059\u3002\uff08\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u8cfc\u5165\u3057\u3066\u3082\u6a29\u5a01\u6027\u306b\u306f\u7e4b\u304c\u3089\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u306d\u3002\uff09<\/p>\n<h3 id=\"rtoc-12\" >\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059<\/h3>\n<p>\u4ed6\u306b\u3082\u6a29\u5a01\u6027\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3084\u306f\u308a\u88ab\u30ea\u30f3\u30af\u3084\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u3067\u3001\u3053\u308c\u3089\u304c\u591a\u3051\u308c\u3070\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u3082\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u30fb\u69d8\u3005\u306a\u6240\u3067\u8a71\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3001\u691c\u7d22\u9806\u4f4d\u306b\u3082\u826f\u3044\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u88ab\u30ea\u30f3\u30af\u3082\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u3069\u3061\u3089\u3068\u3082\u7c21\u5358\u306b\u7372\u5f97\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3084\u306f\u308a\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u305c\u3072\u7d39\u4ecb\u3057\u305f\u3044\u30fb\u8a00\u53ca\u30fb\u5f15\u7528\u3055\u308c\u308b\u3088\u3046\u306a\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304c\u91cd\u8981\u3067\u3001\u305d\u308c\u3089\u3092\u591a\u304f\u306e\u65b9\u306b\u95b2\u89a7\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u3082SNS\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3063\u305f\u30b5\u30a4\u30af\u30eb\u3067\u8a18\u4e8b\u3082\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3055\u305b\u3066\u3044\u304f\u306e\u304c\u7406\u60f3\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5f15\u7528\u306e\u3057\u3084\u3059\u3055\u3084\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306e\u7d71\u5408\u306a\u3069\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u540d\u306b\u95a2\u3057\u3066\u306f\u308f\u304b\u308a\u3084\u3059\u3044\u30fb\u899a\u3048\u3084\u3059\u3044\u540d\u524d\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u6307\u540d\u691c\u7d22\u306b\u3082\u7e4b\u304c\u308a\u3001\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3053\u3053\u304b\u3089\u306e\u60c5\u5831\u304c\u77e5\u308a\u305f\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u9ad8\u3044\u652f\u6301\u3092\u7372\u5f97\u3057\u3001\u81ea\u7136\u691c\u7d22\u3067\u3082\u975e\u5e38\u306b\u6709\u5229\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3069\u3061\u3089\u306b\u305b\u3088\u30b3\u30f3\u30c6\u30f3\u30c4\u91cd\u8996\u3068\u3044\u3046\u306e\u306f\u907f\u3051\u3089\u308c\u306a\u3044\u6839\u672c\u306e\u5bfe\u7b56\u3067\u3059\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u3068\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8abf\u67fb\u3084\u691c\u7d22\u610f\u56f3\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u8a18\u4e8b\u3092\u5c11\u3057\u3067\u3082\u5897\u3084\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<div class=\"memo_type01\">\n<ul>\n<li><a href=\"\/blog\/hilink\/\">\u88ab\u30ea\u30f3\u30af\u3068\u306f\uff1fSEO\u52b9\u679c\u3068\u5897\u3084\u3059\u65b9\u6cd5\u3001\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\uff01<\/a><\/li>\n<li><a href=\"\/blog\/seo\/citation\/\">\u30b5\u30a4\u30c6\u30fc\u30b7\u30e7\u30f3\u7372\u5f97\u306b\u3088\u308bSEO\u52b9\u679c\u306b\u3064\u3044\u3066<\/a><\/li>\n<\/ul>\n<\/div>\n<article>\n<h2 id=\"rtoc-13\" >\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u3067E-E-A-T\u3092\u5f37\u5316\u3059\u308b\u5b9f\u52d9\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<ol>\n<li><strong>\u5c02\u9580\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u6d17\u3044\u51fa\u3059<\/strong><br \/>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u306e\u95a2\u9023\u8a9e\u62bd\u51fa\u6a5f\u80fd\u3067\u3001\u5bfe\u8c61\u30c6\u30fc\u30de\u306e\u5c02\u9580\u7528\u8a9e\u30fb\u5171\u8d77\u8a9e\u3092\u7db2\u7f85\u7684\u306b\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002Expertise(\u5c02\u9580\u6027)\u306e\u571f\u53f0\u3068\u306a\u308b\u8a9e\u5f59\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u691c\u7d22\u610f\u56f3\u3092\u5206\u985e\u3059\u308b<\/strong><br \/>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u306e\u691c\u7d22\u610f\u56f3\u5206\u6790\u3067Know\/Do\/Buy\/Go\u3092\u5224\u5225\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u30bf\u30a4\u30d7\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002Experience(\u7d4c\u9a13)\u306b\u57fa\u3065\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u7af6\u5408\u306e\u6a29\u5a01\u6027\u3092\u8abf\u67fb\u3059\u308b<\/strong><br \/>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u306e\u7af6\u5408\u5206\u6790\u3067\u4e0a\u4f4d\u30b5\u30a4\u30c8\u306e\u88ab\u30ea\u30f3\u30af\u30fb\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u793e\u304c\u76ee\u6307\u3059\u3079\u304dAuthoritativeness(\u6a29\u5a01\u6027)\u306e\u6c34\u6e96\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u4fe1\u983c\u6027\u3092\u88cf\u4ed8\u3051\u308b\u60c5\u5831\u6e90\u3092\u7279\u5b9a<\/strong><br \/>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u3067\u62bd\u51fa\u3057\u305f\u5c02\u9580\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3001\u516c\u7684\u6a5f\u95a2\u30fb\u5b66\u8853\u8ad6\u6587\u30fb\u696d\u754c\u56e3\u4f53\u306a\u3069\u4fe1\u983c\u3067\u304d\u308b\u5f15\u7528\u5143\u3092\u7d10\u4ed8\u3051\u307e\u3059\u3002Trustworthiness(\u4fe1\u983c\u6027)\u306e\u6839\u62e0\u3092\u660e\u78ba\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u5b9a\u671f\u7684\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u52d5\u5411\u3092\u76e3\u8996<\/strong><br \/>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u6a5f\u80fd\u3067\u691c\u7d22\u30c8\u30ec\u30f3\u30c9\u5909\u5316\u3092\u8ffd\u8de1\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u65b0\u72b6\u614b\u306b\u4fdd\u3061\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u66f4\u65b0\u304cE-E-A-T\u5168\u4f53\u306e\u8a55\u4fa1\u3092\u7dad\u6301\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<\/article>\n<section>\n<h2 id=\"rtoc-14\" >EEAT\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 id=\"rtoc-15\"  itemprop=\"name\">EEAT\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">EEAT\u306f\u3001Experience(\u7d4c\u9a13)\u30fbExpertise(\u5c02\u9580\u6027)\u30fbAuthoritativeness(\u6a29\u5a01\u6027)\u30fbTrustworthiness(\u4fe1\u983c\u6027)\u306e4\u8981\u7d20\u3092\u6307\u3059Google\u306e\u54c1\u8cea\u8a55\u4fa1\u57fa\u6e96\u3067\u3059\u3002<strong>keywordfinder.jp<\/strong>\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u6e80\u305f\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 id=\"rtoc-16\"  itemprop=\"name\">EEAT\u306fSEO\u5bfe\u7b56\u3067\u306a\u305c\u91cd\u8981\u3067\u3059\u304b?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">Google\u306f\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u512a\u5148\u8868\u793a\u3059\u308b\u305f\u3081\u3001\u7279\u306bYMYL\u9818\u57df\u3067\u306fEEAT\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<strong>keywordfinder.jp<\/strong>\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u3001EEAT\u8981\u7d20\u3092\u542b\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 id=\"rtoc-17\"  itemprop=\"name\">EEAT\u3092\u69cb\u6210\u3059\u308b4\u8981\u7d20\u3068\u306f?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">1)Experience:\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u304f\u60c5\u5831 2)Expertise:\u5c02\u9580\u77e5\u8b58\u30fb\u8cc7\u683c 3)Authoritativeness:\u696d\u754c\u5185\u3067\u306e\u8a8d\u77e5\u5ea6\u30fb\u88ab\u30ea\u30f3\u30af 4)Trustworthiness:\u60c5\u5831\u306e\u6b63\u78ba\u6027\u30fb\u904b\u55b6\u8005\u60c5\u5831\u306e\u660e\u793a\u3002keywordfinder.jp\u306f\u5404\u8981\u7d20\u3092\u5f37\u5316\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<\/p><\/div>\n<\/div>\n<\/section>\n<h2 id=\"rtoc-18\" 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